Vixul Inc (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose information through our website, services, events, and any other interactions with you. By accessing or using our services you agree to the practices described below.
Use of the Vixul application — including Brand Manager, Content Studio, and other authenticated tools accessed through your Vixul account — is also governed by our Platform Terms.
1. Information We Collect
Personal Information
When you interact with us directly — for example by filling out a form, subscribing to our newsletter, or contacting our team — we may collect your name, email address, phone number, company name, and job title.
Event Registration Information
If you register for one of our events, we may collect additional details such as dietary or accessibility requirements, session preferences, and post-event feedback.
Account Information
When you sign in to our application, we collect identifiers from your identity provider (such as name, email, and a unique account ID) and information about your access level.
Content You Provide
Content you create or upload through our application, such as drafts, prompts, references, brand assets, and uploaded files.
Event Photography and Biometric Data
We photograph attendees at our events. We process those images to recognise faces so we can tag and organise photos by individual. This processing generates biometric identifiers (face templates derived from your image). See “How We Use Your Information” and “How We Share Your Information” below for what we do and do not do with this data, and “Your Rights” for how to opt out of being tagged.
Usage Data
We automatically collect certain technical information when you visit our website, including your IP address, browser type, pages visited, referring URL, approximate geographic location, and the date and time of each visit.
Cookies and Tracking Technologies
We use cookies — small data files stored on your device — to understand how you use our site and to improve its functionality. You can manage your cookie preferences through your browser settings. For full details on the cookies we use, see our Cookie Policy.
Google Analytics
We use Google Analytics to analyse visitor behaviour on our website. Google Analytics collects information such as your IP address, device information, and browsing patterns. For more details, see Google’s Privacy Policy.
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our services
- Send newsletters, updates, and promotional communications (you can opt out at any time)
- Manage event registrations and logistics
- Photograph attendees at our events and process those images — including by using third-party cloud-based processors acting on our behalf — to recognise faces and tag individuals across event galleries
- Authenticate users, manage sessions, and determine which tools and content each user can access
- Process content you create through third-party cloud-based processors acting on our behalf, in order to deliver the features you invoke
- Measure how our application and its features are used to diagnose issues and improve the platform
- Benchmark usage and outcomes across customers, in aggregate and de-identified form, so we can surface comparative insights
- Analyse website usage and improve our content and features
- Conduct marketing research and audience analysis
- Comply with applicable legal obligations
4. Data Security
We take reasonable measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
5. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access — request a copy of the personal information we hold about you
- Correction — request that we correct any inaccurate or incomplete data
- Deletion — request that we delete your personal information, subject to legal retention requirements
- Objection — object to certain types of processing under applicable law
- Do Not Tag (event photos) — request that we stop tagging you in event photos. We will remove your name and contact details from our tagging records. We will retain some biometric information to prevent future tagging.
- Google Analytics opt-out — install the Google Analytics Opt-out Browser Add-on
To exercise any of these rights, contact us at hi@vixul.com.
6. Legal Basis for Processing (UK / EEA Users)
If you are in the United Kingdom or the European Economic Area, we process your personal information under the following legal bases:
- Performance of a contract — to provide the services you have signed up for, including authenticating you, delivering application features (such as processing content you create through third-party cloud-based processors acting on our behalf), administering events you have registered for, and providing benchmarking features that are a core part of our application.
- Consent — to send you newsletters and marketing communications, to set non-essential cookies, and (where applicable) for any other processing for which we ask for your consent. You may withdraw consent at any time.
- Legitimate interests — to measure usage and improve our services, to keep our systems secure and prevent abuse, and to photograph attendees at our events for promotional purposes. You may object to processing carried out on this basis.
- Legal obligation — to comply with tax, accounting, and other applicable laws, and to respond to lawful requests from regulators or authorities.
Biometric Data
Face templates derived from event photographs are a special category of personal data under the UK GDPR and EU GDPR. We process them on the basis of your explicit consent, which we obtain through notices at the event and on event registration materials. You may withdraw consent at any time by contacting us — see “Your Rights” above.
International Transfers
Some of our service providers are based outside the UK / EEA, including in the United States. Where we transfer personal information internationally, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, and the EU-US / UK-US Data Privacy Framework where applicable.
7. Third-Party Links
Our website and event materials may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies before providing any personal information.
8. Children’s Privacy
Our services and events are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can promptly delete it.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the effective date. We encourage you to review this policy periodically.
10. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: hi@vixul.com
- Address: 3571 Far West Blvd #3623, Austin, TX 78731, United States