Traditional Marketing is Failing Your Tech Startup
Account-based Marketing (ABM) helps emerging tech and IT services (ETS) startups focus on the accounts that truly matter without exhausting resources and effort.
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In-depth guides on positioning, growth, and planning for ETS founders
3 Reasons Why Growth of Your Technology Services Startup is Slow
Find out the three common mistakes that IT consulting and professional services startups make that prevent growth, along with real-world examples.
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Tech Services Business Planning Checklist
As the saying goes: if you fail to plan, you plan to fail. Follow our simple checklist to go over 4 key areas of planning your emerging tech services business.
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Visual summaries of key metrics and business strategies
4 Key Numbers Driving Your Valuation
Did you know just four financial numbers can drive as much as 70% of a tech service company’s valuation? Learn more about them in this quick carousel.
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5 Sales Pipeline Metrics to Measure
Learn how to manage KPIs and plan for down quarters before they hit your tech services company. These 5 critical metrics are the ones to keep an eye on.
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5 Musts of a Successful Tech Assessment
Learn to leverage the power of tech assessments to convert new customers and build stronger relationships with the ones you already have.
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Expert talks on positioning, marketing funnels, and growth strategy
Defining Positioning in Tech Services Firms
For tech services firms positioning is one of the most important factors that directly impacts how clients perceive your expertise in your specific tech niche.
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Positioning in Tech Services | Webinar
A talk by Vixul Co-founder Aater Suleman to learn about the value, the elements, and how founders of tech services startups can create a differentiated positioning.
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Diagnosing Leaks in Your Marketing Funnel | Webinar
Vixul partnered with Sana Khalid to help founders identify problems in their marketing funnel, diagnose the cause and fix it.
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Conversations with ETS founders on their journey and lessons learned
My Founder Story: Sajid Akhtar, Ascend Analytics
Sajid Akhtar, CEO & Co-founder of Ascend Analytics, talks to us about how he set the foundations for his company in the middle of a global pandemic.
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My Founder Story: Marsha Wilson, ScaleSec
Marsha Wilson, CEO of ScaleSec, talks about her entrepreneurial journey from passionate SMEs evolving into mature business owners.
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